Background
The old site was a ten-year-old static page: broken on mobile, product specs baked into images that search engines could not read. Sales depended entirely on trade shows and referrals.
Approach
- 1
Structured 6 product lines and 60+ models into a unified product data model
- 2
Generated a dedicated detail page per model with unique titles, descriptions and structured data
- 3
Designed a compare-and-consult flow with inquiry forms feeding sales WeChat and company email
- 4
Built a bilingual content admin where parameter updates sync to both language versions
Results
- 60+ product pages individually indexed
- Mobile load time reduced from 6.2s to 1.4s
- Organic search became 30%+ of new inquiries within three months of launch
Tech Stack
Next.jsTypeScriptTailwind CSSPostgreSQLSSG + ISR
